Build and Manage Audience Segments in Real-Time CDP | Adobe for Business скачать в хорошем качестве

Build and Manage Audience Segments in Real-Time CDP | Adobe for Business

Adobe Real-Time CDP helps marketers build audience segments fast. See how composition and the rule builder curate, rank, and activate audiences. Learn how to: • Scan the Audiences dashboard for quality insights • Compare two approaches, Audience Composition and Rule Builder, and when to use each • Build a rules-based segment with drag‑and‑drop attributes • Size and refine audiences by including/excluding attributes • Choose evaluation strategies to match your use case • Curate with composition: merge, split, rank, and waterfall existing audiences • Activate to destinations with the right fields • Govern with tags/folders and scale via APIs Chapters: 0:00-0:11 Introduction to Audiences in Adobe Real-Time CDP 0:12-0:25 Audiences dashboard & quality insights 0:26-0:56 Two approaches: Composition vs. Rule Builder 0:57-1:25 Rule Builder demo 1:26-1:42 Audience sizing & refinement 1:43-2:10 Audience evaluation strategies 2:11-2:38 Composition: merge, split, rank, waterfall 2:39-3:34 Activate to destinations Learn more about Adobe Real-Time CDP audience management: https://business.adobe.com/products/r... Adobe Experience Cloud gives you the integrated tools you need to excel in cross-channel marketing, digital advertising, audience and data optimization, and more. Explore our capabilities here: https://business.adobe.com/ Follow to learn more about Adobe for Business Solutions: https://business.adobe.com/   / adobe-for-business   Adobe Experience Cloud gives you the integrated tools you need to excel in cross-channel marketing, digital advertising, audience and data optimization, and more. Explore our capabilities here: https://business.adobe.com/