Re-imagining Television - From Social to Second Screen скачать в хорошем качестве

Re-imagining Television - From Social to Second Screen

The future of all video is getting smaller—smaller screens watched by millions of smartphone viewers. Especially in the Middle East, the young are riveted to their mobile screens; to entertain them, that’s where you must go. Time spent on the internet, has now overtaken television in terms of the amount of time the average person spends with each medium daily. Facebook has over 30 million daily users in the region. In Kuwait, 97% of 15-to-35-year-olds go on the Internet every day. Online video and the rise of the second screen are massively disrupting traditional TV channels. Panelists divine the future of television and opportunities to profit on delivering it. We’ll take a deep dive into how operators are going to monetize content. Samer Abdin, Co-Founder and CEO, Istikana Jean-Philippe Maheu, Managing Director, Global Brand & Agency Strategy, Twitter Ralph Rivera, Director of Future Media, BBC Nart Bouran, Head, Sky News Arabia Jeffrey Cole, Director, Center for the Digital Future, USC Annenberg (Moderator)