The secret psychology brands use to influence consumer habits | Raphy March скачать в хорошем качестве

The secret psychology brands use to influence consumer habits | Raphy March

How can businesses gain a true understanding of what drives customer decisions? And how can science be applied to create marketing that not only feels deeply human but also delivers measurable results? Today on All About Business, James is Raphy March, Managing Director at Cowry Consulting, a pioneer in combining behavioural science with AI to help global brands like Coca-Cola, EasyJet, and Sky, influence behaviour at scale. They explore practical insights on building human-centered AI strategies, the ethics of shaping customer experiences, and how entrepreneurs can use data and psychology to stand out, scale, and grow with purpose. Timecodes: 02:16 Introduction to Raphy March and Cowrie Consulting 08:27 The Nudge Unit and Government Applications 09:08 Behavioural Science in the Private Sector 17:53 Case Study: Keep Britain Tidy 26:51 Ethics in Behavioural Science 29:31 Practical Applications of Behavioural Science 33:37 Using Physical Evidence to Justify a Pay Rise 36:09 Improving Customer Retention at Sky 43:50 Behavioural Science in Brand Perception 49:16 The Role of AI in Behavioural Science 01:07:02 Future of Behavioural Science and AI Sign up to your 7 day trial for Reed.ai NOW: https://linkly.link/2D7nG Be part of the million job giveaway: https://linkly.link/2D7nG Follow James Reed on LinkedIn:   / chairmanjames   Follow Raphy March on LinkedIn:   / raphy-march   Find out more about Cowry Consulting here: https://www.cowryconsulting.com All About Business is brought to you by Reed Global. Learn more at: https://www.reed.com/?utm_source=yout... This podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a chart-topping podcast to elevate your brand, visit https://www.Flamingo-media.co.uk