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While most investment banks overlook deals under $50M and local brokers can’t handle the complexity, Raincatcher specializes in the lower middle market, supporting transactions ranging from as low as $2M and expanding beyond the $50M threshold with a strong footprint in small and mid-market businesses. From SaaS roll-ups to HVAC consolidations, Raincatcher works with entrepreneurs and private equity firms to unlock growth through acquisitions - helping companies break through plateaus and scale faster than organic growth alone. In this episode, I’m joined by Mark Woodbury, as we break down how Raincatcher helps founders and investors navigate M&A in fragmented sectors, and what it really takes to create value in the lower middle market. 🔎 What you’ll learn: · Why ~75% of Raincatcher’s deals close with institutional investors · How acquisitions help businesses at $10M, $20M, or $50M revenue plateaus break through stagnation · The difference between M&A in SaaS vs. service-based industries · How private equity firms use buy-and-build / roll-up strategies to scale EBITDA from ~$5M to ~$20M · The role of equity rollovers in aligning incentives between sellers and buyers · Why acquiring at 4x EBITDA and integrating into a larger org can create an uplift to 7–8x EBITDA · The cultural and operational risks founders often overlook in their first acquisition We also discuss how entrepreneurs can approach M&A as a growth strategy, not just an exit plan. ✍️ Follow Mark Woodbury for more insights: LinkedIn: / mark-woodbury Company Website: https://raincatcher.com/ Company LinkedIn: / raincatcher Join over 30,000 executive readers of my B2B growth newsletter covering GTM strategies and M&A trends → https://insider.growthshuttle.com/ Connect with me on social: X/Twitter: https://x.com/no_fear_inc LinkedIn: / mpeshev