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What’s the real price of standing still in business? In this eye-opening session, we explore The Cost of Inaction — a silent growth killer hiding in plain sight — and how companies like Blockbuster, Kodak, and BlackBerry paid the ultimate price for failing to act fast enough. You'll learn through practical business insights, historical case studies, and strategic frameworks: 🔹 Why inaction isn't neutral — it's actively costing you. 🔹 How hesitation leads to lost momentum, market share, and innovation. 🔹 The business psychology behind why we freeze — and how to break through it. 🔹 How to apply urgency frameworks like Meister Eckhart’s quote and Jeff Bezos' one-way/two-way door model. 🔹 A strategic matrix for evaluating risk, reward, and timing in key decisions. 💡 Real-world takeaway: Learn how even companies who did take action (like Kodak and Blockbuster) still failed — not because they did nothing, but because they acted too late. ⏳ This video is part of my Maven cohort on creating urgency mindsets. If you're serious about breaking through organizational inertia and finally making things happen, consider joining us. 👉 Join the cohort:https://maven.com/steen-rasmussen/the... 📬 Subscribe to the newsletter: / please-make-me-think-7151283129603743744 🔗 Connect with me on LinkedIn: / steenrasmussen 📌 Timestamps / Chapters (optional) 00:00 – Intro & common business pitfalls 02:00 – The Hare and the Tortoise: A mindset lesson 05:00 – What is the Cost of Inaction? 08:00 – The Blockbuster, Kodak, BlackBerry Case Studies 13:00 – Understanding risk vs uncertainty 17:00 – The Bezos Decision Matrix (1-way vs 2-way doors) 21:00 – How to create business momentum 23:00 – Final takeaways & joining the cohort 🔍 Keywords (built-in for SEO): Cost of inaction, business growth strategy, Blockbuster Netflix mistake, business decision-making, urgency mindset, Kodak failure, BlackBerry case study, business transformation, digital disruption, corporate innovation, strategic inertia, risk vs uncertainty, Maven cohort, business coaching, decision paralysis, commercial strategy If this video helped you reframe how you think about business growth, don't forget to: 👍 Like 💬 Comment your biggest insight 🔔 Subscribe for more strategy-driven content