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In this video, Paul and AJ sit down for an honest, unscripted conversation about what 2025 actually looked like behind the scenes at Pro Transfers. We talk openly about: What worked — and what didn’t The pain points we didn’t expect What we thought we knew about the DTF industry vs. what we know now How our customers shaped the way we operate and grow Why we made key changes to the business (including our name and direction) More importantly, we share how those lessons are directly shaping where Pro Transfers is headed in 2026 — not just as a company, but as a partner to the shops and small businesses we serve. This isn’t a highlight reel or a hype video. It’s a real conversation about growth, mistakes, learning fast, and building something sustainable in an industry that’s moving quickly. In this episode: Our biggest learnings from 2025 Growth milestones and what they actually mean The realities of running a DTF-focused business How customer feedback changed our priorities What we see coming for the DTF industry in 2026 What Pro Transfers is building, refining, and focusing on next If you’re a print shop owner, apparel brand, or someone navigating growth in a fast-moving industry, this conversation will likely sound familiar. 👇 We’d also love to hear from you: What do you want to see us improve, build, or talk about more in 2026?