The 3-Question Test That Reveals Your True Competitive Advantage скачать в хорошем качестве

The 3-Question Test That Reveals Your True Competitive Advantage

Most education companies claim multiple competitive advantages at once. They say they're affordable AND premium AND personalized AND specialized. This approach means they can't deliver on any of them. Michael Porter identified three ways to win: cost leadership, differentiation, and focus. You can't mix them. And if you can't back your positioning with operational facts, you're lying to customers, even if you don't realize it. In this video, I walk you through the exact framework I use with clients. You'll take a 3-question test to choose your strategic lane, plus the proof-point exercise that separates real advantages from marketing fiction. 📘 What you'll learn Porter's three competitive advantage lanes and why you can only pick one The 3-question framework to identify which lane actually fits your company How to generate proof points that verify you can sustain your positioning Why mixing cost leadership with "premium personalized attention" guarantees failure The cross-reference method that exposes gaps between your marketing and reality 🤝 Connect with me Twitter: https://x.com/MrNicolasForero LinkedIn:   / nicolasforerocommunications   👤 About me I am a Colombian economist focused on helping people reach their potential through education. I self-taught marketing at 19 and helped U.S. companies with annual revenues ranging from $1M to $300M while living in Latin America. In 2024, I shifted from tech to education. I have led book seminars for venture firms, studied Liberal Arts at St. John's College, and served as Chief Product Officer at The Socratic Experience, a high-touch K-12 virtual school. I share what works: scripts, tests, and real numbers. The goal is to scale proven models and help build learning environments where students gain agency, think clearly, and thrive.