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In a recent conversation, Andrew Griffith, Vice President at Outsource Consultants, discussed the evolving role of the modern contact center with Sean Albertson at the Contact Center Strategy Summit in Toronto. They explored how CX is shifting from a perceived "cost center" hidden in the basement to a vital seat at the board table focused on revenue generation and business outcomes.12 The discussion highlights the "marketing problem" within contact centers—the need to bridge the gap between tactical metrics like CSAT or handle time and the financial language of the CFO. While emerging technologies like AI offer immense potential to unlock data and improve communication, the path to implementation remains a complex but necessary frontier for businesses aiming for true customer-centricity Ready to solve contact center challenges? https://www.outsource-consultants.com... Curious about the CX on the Rocks community? https://www.cxontherocks.com/ Connect with Andrew: / revenuegrowththroughcx Connect with Sean: / salbertson About Us Outsource Consultants is the top agnostic resource for brands searching for the best call center options, best BPO partners, and best AI technology for contact centers. We help leaders choose the right CX strategy, the right vendor, and the right technology with clarity and zero bias. Our network includes more than 1,500 vetted BPO, CX, and AI providers. We deliver fast, confident recommendations that strengthen cost, quality, scalability, compliance, and KPIs like AHT, FCR, CSAT, and NPS. Through our CX Dream Path framework, we turn labor savings into funding for AI and advanced CX technology so brands modernize faster without new budget. If you want expert guidance on contact centers, outsourcing, CX technology, or AI adoption, we provide the most trusted and effective path to better customer experience.