Kevin Butler Wii Bridgestone Commercial скачать в хорошем качестве

Kevin Butler Wii Bridgestone Commercial

Actor Jerry Lambert, famous for playing Playstation's mascot at the time, Kevin Butler, appeared in a Bridgestone tire commercial in which he plays the Nintendo Wii. Sony fired Lambert and retired the Kevin Butler character and marketing campaign because of the commercial. Sony's response to Kotaku when asked about the removal of the character: "Sony Computer Entertainment America filed a law suit against Bridgestone and Wildcat Creek, Inc. on September 11. The claims are based on violations of the Lanham Act, misappropriation, breach of contract and tortious interference with a contractual relationship. We invested significant resources in bringing the Kevin Butler character to life and he's become an iconic personality directly associated with PlayStation products over the years. Use of the Kevin Butler character to sell products other than those from PlayStation misappropriates Sony's intellectual property, creates confusion in the market and causes damage to Sony."