Networking Is NOT About Sales; Building a 35-Year Career Through Authentic Networking скачать в хорошем качестве

Networking Is NOT About Sales; Building a 35-Year Career Through Authentic Networking

John Bradford shares 35 years of networking wisdom from the event industry. Learn why being genuine beats being salesy, the 24-hour follow-up rule, and how to build relationships that naturally lead to business without the hard sell. Discover how to build a successful career through authentic networking with John Bradford, Director of Sales at Station West, who has spent 35 years mastering relationship-based business development in the event industry. What You'll Learn: ✅ The "farmer vs hunter" networking philosophy and why relationships beat transactions ✅ The 24-hour follow-up rule that keeps you memorable ✅ How to ask the right questions beyond "what do you do?" ✅ Why industry-specific associations are networking goldmines ✅ Creating multiple touchpoints without being pushy ✅ Building trust that turns contacts into friends who refer business ✅ Evaluating if you're in the right networking groups for ROI ✅ The power of being a resource, not just a vendor John's Journey: Starting in high school doing AV work, John never planned on a 35-year event industry career. From concert production to audio-visual services to event rental, and now as Director of Sales for Station West (which includes Spurline Creative coworking, Platform Coffee and Kitchen, and Acacia Events), John proves that genuine relationship-building creates sustainable business growth. 🎙️ Subscribe to Network Build Grow for weekly insights on building better business relationships! #Networking #EventIndustry #RelationshipSelling #BusinessDevelopment #Hospitality