[Webinar] KEYS: Battle For Attention скачать в хорошем качестве

[Webinar] KEYS: Battle For Attention

In an era dominated by ad-skipping, multi-screening, and media fragmentation, the challenge for today’s marketer is no longer just “Who am I reaching?” but “Am I reaching them at all?" Advertisers today need to spend up to eight times more to achieve the same level of recognition they achieved a decade ago, just to stand still. In today’s hyper-fragmented landscape, communicating using short-form content and social media platforms is an essential part of our toolkit. But are they better suited to short-term engagement rather than long-term brand building? And what does genuinely innovative and creative advertising look like these days? Meanwhile, at a corporate level, organisations are having to re-evaluate how they approach their messaging. Some are opting for a policy of strategic silence. But can that be a successful strategy in the long run? On the agenda at the next episode in our KEYS webinar series: From Noise to Noteworthy: how ads can break through the noise and clutter of today’s diverse media landscape and win that battle for memorable attention. Lessons from the Super Bowl: new Ipsos research showing which ads actually drove results in an $8-million-per-slot market where half the brands can be forgotten by morning. Beyond the Traditional Messaging: how corporate communication chiefs are fostering more direct and relatable connections with stakeholders against a backdrop of continued turbulence. The Rules that Make Us: from the ways we bring up children, to the products we buy and how we spend our free time, our culture creates who we are. Strengthening our own cultural intelligence brings us closer to understanding why people do what they do. Watch Pepsi Superbowl ad:    • The Choice | Pepsi | Super Bowl   Watch Gemini Superbowl ad    • New Home | Google Gemini SB Commercial 2026