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This is the signature video for UNICEF’s Early Childhood Development Campaign. UNICEF has launched #EarlyMomentsMatter, a new campaign supported by the LEGO Foundation to drive increased awareness about the importance of the first 1,000 days of a child’s life and the impact of early childhood experiences on the developing brain. During this critical window of opportunity, brain cells can make up to 1,000 new connections every second – a once-in-a-lifetime developmental burst. These connections contribute to children’s brain function and learning, and lay the foundation for their future health and happiness. A lack of nurturing care – which includes adequate nutrition, stimulation, love and protection from stress and violence – can impede the development of these critical connections. The campaign kicks off with #EatPlayLove – a digital and print initiative aimed at parents and caregivers that shares the neuroscience on how babies’ brains develop. #EatPlayLove explains the science in a straightforward, visually interesting way to encourage parents and caregivers to continue to make the most of this unrivaled opportunity to provide their children with the best possible start in life. By engaging with families, the initiative also aims to drive demand for quality, affordable early childhood development services and to urge governments to invest in programs targeting the most vulnerable children. According to a recent series in The Lancet, nearly 250 million children in developing countries are at risk of poor or stunted development due to poverty. But the need for greater investment and action in early childhood development is not limited to low-income countries. Disadvantaged children living in middle- and high-income countries also are at risk. UNICEF estimates that millions more children are spending their formative years growing up in unstimulating and unsafe environments, putting their cognitive, social and emotional development at risk. Learn more: https://www.unicef.org/earlychildhood/ Make a difference by supporting UNICEF’s education programs with a tax-deductible donation: https://www.unicefusa.org/donate/help... UNICEF would not be able to provide support to children in need without donations from people like you. Help UNICEF save lives and donate to UNICEF here: https://www.unicefusa.org/ Stay updated on UNICEF’s humanitarian efforts! Facebook: / unicef-usa Twitter: / unicefusa Instagram: / unicefusa Google+: https://plus.google.com/+UNICEFUSA