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What value does a band or author specialism Master's have? Exploring Insights into Learning and Teaching Education Consultancy: Dr Simon Paul Atkinson (PFHEA) @sijen.com ****************************** FOLLOW ME ****************************** Follow me on LinkedIn: / simonpaulatkinson Follow me at BlueSky: https://bsky.app/profile/sijen.bsky.s... Buy me a coffee at Patreon to keep me fueled: / simonpaulatkinson ****************************** QUESTION - Have a question? Please submit a comment. #academic #sotl #learning #education #openlearning #distancelearning #flexiblelearning ****************************** ABOUT THIS VIDEO ****************************** All You Need Is Love (and a Master's Degree): The Beatles MA Is Back! Get ready, Beatles fans! Soon, students will be able to 'come together' with fellow enthusiasts and scholars from around the world to study the Fab Four. The University of Liverpool is reviving its unique Master of Arts course on the Beatles, and this time, it will be offered fully online. Launching in September 2026, the part-time MA in The Beatles, Heritage, and Culture program will delve deeply into the band's lasting cultural and economic influence on Liverpool and its surrounding areas. This course isn't just about the songs. It explores how the Beatles' legacy continues to shape everything from urban planning and civic design to heritage, tourism, and the creative industries in their hometown. Students get a chance to see how four lads from Liverpool changed not only music but also the very landscape of their city. While the program is online, students have the option to add a special two-week experience in Liverpool. This module includes daily lectures and site visits to iconic Beatles locations. It’s presented as students’ chance to interact with lecturers, peers, and industry professionals, and see the history they’re studying firsthand. Dr. Holly Tessler, the Program Director, offering the program online will allow people from all over the globe to "study Liverpool’s unique Beatles environment, history and heritage from scholars and practitioners who are immersed in this work." The University of Liverpool is a leading authority on the academic study of the Beatles. The university’s Department of Music staff are part of the City of Liverpool’s Beatles Legacy Group, where they help shape local policy on Beatles heritage and tourism. Dr. Tessler herself is the co-editor of The Journal of Beatles Studies, so students will be learning from those who literally write the book on the subject. Applications for the program will open in October 2025. I’ll include a link below. Here a link for more information: https://news.liverpool.ac.uk/2025/08/... I recognise that specialist courses like this sometimes attract significant criticism from discipline purists. Still, having this prism on a range of disciplines, cultural studies, sociology, anthropology, and economics, is a way of engaging interest and motivation for students while having them study something that they've already felt passionate about. One has to wonder why there aren't more programs like this, particularly at the postgraduate level.