Will Telegram Traffic ever work at scale? скачать в хорошем качестве

Will Telegram Traffic ever work at scale?

Telegram is in a weird spot for a social platform. It has 700 million users.... ... but only generated $1.6 million in revenue in January of 2023. Compare that to when TikTok had roughly 700 million users but was generating around $638 million in revenue PER QUARTER. Telegram has the traffic but it DOES NOT have the robust advertising platform usage it needs to fully monetize that traffic. Why? It got caught up in the crypto craze, issued "GRAMS" their own alt coin which the SEC decided was an unregistered securities offering and Telegram had to return $1.2 billion in money raised and pay an $18.5 million civil penalty. That executive decision to go the coin route seems to have supplanted any efforts to ramp up their advertising product and I'm sure the SEC case further distracted them. So we have these weird beast of a platform - it's user base is at 700 million and growing, in range of truly crossing the chasm in terms of reaching the early majority. Yet, it's ad platform is just now seemingly getting some internal attention. IF, and this is a big IF, Telegram sorts it's ad platform, it could potentially deliver one of the greatest "wild west" marketing periods for digital direct response marketers. This video is a follow on to my earlier post, "Is the Golden Age of FinPub Over?" where I break down the impact of the user growth vs. platform monetization ratio on customer acquisition. Video here:   • Is the Golden Age of Financial Publishing ...