MM24NYC - Survivorship Bias in eCommerce: Unseen Challenges and Opportunities - Paulius Nagys скачать в хорошем качестве

MM24NYC - Survivorship Bias in eCommerce: Unseen Challenges and Opportunities - Paulius Nagys

In the world of eCommerce, we often focus on success stories—those high-converting products, popular search terms, and top-performing strategies. However, this approach can lead to a critical oversight known as survivorship bias. Much like the analysis of World War II aircraft that only considered the planes that returned, eCommerce businesses can miss valuable insights by ignoring the "lost planes"—the search queries and strategies that didn’t succeed. In this session, we will delve into the concept of survivorship bias and its implications for eCommerce. Drawing parallels with historical examples, we will explore how focusing solely on successful data can lead to misleading conclusions and missed opportunities. Join us to learn how to navigate the pitfalls of survivorship bias, leverage the full spectrum of data, and drive sustainable growth in your eCommerce business.