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5 Reasons Why Website Maintenance Is Important - Keep Your Website Updated

5 Reasons Why Website Maintenance Is Important - https://www.cotswoldwebsites.co.uk/se... - Find out more here! Website maintenance is important and a task much overlooked by many website owners. Learn why website maintenance is so important for the security and functionality of your website and the five key areas which you must keep a regular check on, if you want to avoid problems and potential disaster. Website maintenance is not just important to keep your website safe and secure, but it is also a little known way to help grow your website organically, especially through step five, detailed in the video - adding regular, high-quality content. Good website maintenance is akin to healthy living - do it right and your website will stay healthy and productive. Do it wrong or ignore it and........! 1. Corporate Image and Brand Your corporate image or brand depend upon your website performing properly. If information is out-of-date or simply wrong, you will end up losing both reputation and business. If your hyperlinks do not work you will miss out on customers being able to contact you or they will not be able to buy your products. Checking these on a regular basis should be a standard task of website maintenance. 2. Security All websites are open to attack from hackers and other malicious internet users. Attacks may come in all guises. Keeping your website’s core software, as well as any themes and plugins, fully patched is of vital importance to keep your website as well protected as possible. But how do you go about this? What happens if an update causes your website to crash? How do you deal with this scenario? Taking back-ups is, of course, something which should be done as standard before any work is done on your website. If you are competent with keeping your website updated, it is easy enough to do yourself. However, why not let Cotswold Websites handle the website maintenance for you. It only takes one thing to go wrong to cause an even bigger problem! Website maintenance is important to get right every time. 3. Continuity Are you sure that your contact forms and call to action buttons are working as expected? If any of them lead to off-site destinations, you are vulnerable to third party changes. Regular checks on these forms and buttons should be made, or you could find that your customers are not able to contact you, or are unable to enter your sales funnel. Ensuring continuity is an important element of good website maintenance. 4. Payments and eCommerce You must make sure your shopping cart and checkout processes are working correctly. If one of these steps fails, you could be losing out on important business and income. The simplest method to check this is to purchase one of your own products through your own online shop. This will show you the exact route your clients will be going through and will thus enable you to spot any problems, if they exist. As a part of your regular website maintenance it is important that you check your online shop links for full functionality. 5. Content Your website will be partially ranked upon how up-to-date its content is. If no new content is added, you will almost certainly see your website slipping down the Google rankings. Adding in new pages or posts will help you keep current and therefore holding on to your top search rankings. Though not a part of your daily website maintenance, adding new content is a very important way of making sure that your website stays visible and relevant. SUMMARY Website maintenance is not rocket science, but it can be time-consuming and boring – nevermind expensive to rectify if it goes wrong. If website maintenance is not for you, ask Cotswold Websites how we can support you. Remember, website maintenance is important to the success of your business. You can rest easy in the knowledge that we can provide you with different levels of support, dependent upon your needs. To find out more about how to maintain your website, visit our website for more information: https://www.cotswoldwebsites.co.uk/. Thank you for watching and we hope you have found this video useful. Website Maintenance Resources https://en.wikipedia.org/wiki/Web_design    / @cotswoldwebsites-webdesign6794