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Stop Putting Clients to Sleep

Performance reporting should do more than check a box—it should remind customers why your commercial cleaning program matters. In this video, we explore how “edutainment” can transform traditional proposals and review meetings into engaging, memorable experiences that reinforce value and strengthen client relationships. The discussion breaks down why customers forget value over time, how edutainment helps “resell” performance without sounding defensive, and what it takes to keep decision-makers engaged. From cinematic themes and visuals to soundtracks, video clips, and animation, this conversation offers practical insight into using creativity to boost enthusiasm, understanding, and information retention—without losing professionalism. For commercial cleaning companies looking to stand out, protect contracts, and elevate client communication, this episode offers a fresh approach to performance reporting. Connect with Chris Arlen on LinkedIn:   / chrisarlen   Subscribe to Cleanfax: https://cleanfax.com/subscriptions/ Subscribe to CMM: https://cmmonline.com/subscribe About ISSA: ISSA membership provides unparalleled opportunities to improve your operations, boost your profits, and make valuable connections. Learn more about the benefits that are in store for you as an ISSA member: https://go.issa.com/issa-membership-form #CommercialCleaning #CleaningProposals #Edutainment #PerformanceReporting #FacilityManagement #CleaningIndustry #ValueBasedSelling #ClientRetention #ProfessionalCleaning