The Starburst Story: The Genius Starburst Marketing Strategy скачать в хорошем качестве

The Starburst Story: The Genius Starburst Marketing Strategy

In this video, we explore the and history of Starburst from its U.K. roots to its U.S. debut. We discuss the marketing strategies and slogans that defined the decades of Starburst pandemonium from the 70's until now. Travel down `memory lane as you see some of your favorite commercials that made you want a taste of those delicious chewy squares. 00:00 Introduction- What made Starburst brand so catchy 00:45 The U.K. Opal Fruits Origins 01:21- The original flavors 02:00 The U.K. dominance 02:27 Opal Fruits comes to the United States and is renamed Starburst 03:26 Juice Unleashed: Starburst begins to establish itself in the U.S. market and ramps up experimental ads. 04:17 Starburst introduces new flavors in the U.S. in the 90's 04:40 The Juice is Loose and Unexplainably Juicy campaigns 06:00 Landy of intensity campaign in 2005 06:27 Ernie the Lawyer campaign in 2006 06:50 The Little Lad campaign in 2007 07:46 2010's new flavors and formats 08:10 2020's Starburst thrives on social media 09:03 The Starburst Wrap Up