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"Door Law" is a disease that kills legal careers. Trying to be a "Full Service" generalist makes you a scavenger, not a specialist. This video performs surgery on your career, helping you cut away the fat to identify your "Kill Zone". We dismantle the myth that a law license makes you competent in everything and teach you to use the Triad of Power (Skill, Passion, Market Demand) to choose a profitable niche. Learn to analyze Red vs. Blue Oceans, conduct a Google Trends reconnaissance, and brand yourself as a Hammer, Sage, or Insider. Stop begging for scraps. Become a monopoly of one. Video Chapters 0:00 – The Disease of "Door Law" (Generalist vs. Specialist) 1:40 – The Lie of Competence: Why Patients Pay Neurosurgeons 3:10 – The Triad of Power: Skill, Passion, and Market Demand 5:15 – Red Ocean vs. Blue Ocean Strategy 7:00 – Reconnaissance: Using Google Trends & Reviews to Spy 8:45 – The Martyr Trap: Get Capable First, Save the World Second 10:00 – Branding Archetypes: The Hammer, The Sage, The Insider 11:15 – The Deployment Order: 3 Missions to Execute Now #LegalNiche #LawFirmMarketing #Specialization #LegalCareer #LawyerLife #SoloPractice #BlueOceanStrategy #LegalBranding #BusinessOfLaw #LawStudentAdvice #LegalEntrepreneur #MarketResearch #NicheMarketing #FutureOfLaw #LawFirmGrowth