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Amazon PPC Product Launch Strategy with Steven Pope

In this episode we have a special guest, Steven Pope, the founder of My Amazon Guy, where he shares his strategies and tips for different types of Amazon Product launch using PPC. Contents 00:01 Introduction 01:33 Product Launch Strategies for New Sellers 06:42 Importance of Main Image in PPC 07:17 Pricing Strategies for Product Launches 08:54 Negation Strategies in PPC Campaigns 12:45 Established Brand Launch Strategies 14:50 Keyword Segmentation and Cannibalization 18:52 Bidding Strategies and Placement 20:42 Video Ads and Sponsored Brands 27:36 Importance of PPC for Organic Ranking 29:55 Ideal Ad Sales to Organic Sales Ratio Key Takeaways ▪️Allocate 80% of your initial PPC budget to auto campaigns and broad match keywords ▪️Focus on creating an effective main image to improve PPC performance ▪️Use strategic pricing during product launches to boost PPC effectiveness ▪️Implement proper negation strategies to optimize auto and broad match campaigns ▪️Segment keywords effectively to avoid cannibalization ▪️Leverage video ads and Sponsored Brands for established brands ▪️Maintain PPC campaigns even when ranking organically to protect your position Stephen Pope shares his expertise on launching products on Amazon, drawing from his experience managing $1.2 billion in annual revenue across 400+ brands. He provides insights on budget allocation, campaign structure, and advanced PPC techniques for both new sellers and established brands. Igor contributes valuable perspectives from his experience with Google Ads, suggesting that Amazon may eventually implement a quality score-like system. He emphasizes the importance of product listing optimization, click-through rates, and ad relevancy in PPC performance. Learn about the importance of main product images, pricing strategies, and how to effectively use broad match keywords during launches. Discover why negation strategies are crucial and how to avoid common mistakes in PPC management. For established brands, Stephen and Igor discuss the benefits of deeper keyword selection, campaign diversification, and the use of Sponsored Brands and video ads. They also explain why maintaining PPC campaigns is essential even when ranking organically. For personalized assistance with your Amazon Advertising strategy, visit https://amazoniappc.com ------------------------------------------------------ Some product links are affiliate links which means if you buy something we'll receive a small commission. 💡 If you need a Helium 10 tool, which we strongly recommend as the industry standard, you can use these coupons to signup and get 10% OFF for a lifetime (AMAZONIA10) or 20% OFF (AMAZONIA20) for 6 months, or use this link: https://bit.ly/3RwX2nh 💡 Use the Amazon Reimbursements program to return your money from Amazon for damaged and lost inventory. Any new seller that uses this referral link will get *$400 in free FBA reimbursements.* No promo code is necessary! Use this Getida Link: https://get.getida.com/i3t3sn8cj5x2