Chat With Fery Kaszoni | Digital PR, Link Building, And The Future Of SEO скачать в хорошем качестве

Chat With Fery Kaszoni | Digital PR, Link Building, And The Future Of SEO

Host: Sean Barber -   / seanrbarber   - He & Him In this episode of Chat With Sean, I’m joined by Fery Kaszoni, CEO of Search Intelligence and a leading voice in digital PR, link building, and modern SEO strategy. We look into how SEO is evolving in the age of AI, with a strong focus on why digital PR, links, and brand authority are becoming even more important - not less. Fery shares his thoughts on: Why link building is still one of the strongest ranking signals How digital PR is evolving in an AI-driven search landscape The role of mentions, authority, and brand signals in modern SEO Why human expertise and creativity still matter alongside AI Topics covered include: Why links are becoming more valuable as everything else gets commoditised The growing importance of brand, mentions, and authority signals How to use reactive digital PR and trending topics effectively Leveraging data and public datasets for PR campaigns Why most companies underuse their internal experts Combining digital PR, guest posting, and link building strategies How SEO measurement is changing in a more personalised search world ⏱️ Chapters: 00:00 – Introduction & Fery Kaszoni’s background 02:00 – Are links more or less important in the AI era? 06:00 – Digital PR vs traditional SEO approaches 10:00 – The challenge of measuring search in a personalised world 15:00 – Building authority beyond keywords 20:00 – Reactive PR and leveraging trends 25:00 – Using data for digital PR campaigns 30:00 – The role of expertise in PR and SEO 38:00 – Guest posting, links, and building a natural profile 43:00 – Where AI and search are heading next 49:00 – Final thoughts Connect with Fery:   / ferenczkaszoni   Watch / Listen on Spotify: https://creators.spotify.com/pod/prof... Get curated digital marketing news and essential channel updates sent directly via WhatsApp: https://www.whatsapp.com/channel/0029...