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Men’s Sheds across the country have undertaken Mission: Shoulder to Shoulder, to bring the power of shoulder-to-shoulder conversation to their communities, inspired by how their own work benches help create bench buddies every day at workshops across the UK. Find out about the Mission: Shoulder to Shoulder, by visiting: https://www.drinkiq.com/shouldertosho... As part of Mission: Shoulder to Shoulder, facilitated by alcohol education platform DRINKiQ and the UK Men’s Sheds Association (UKMSA), a unique social experiment found that a public bench would on average facilitate 5.5 conversations daily and over 2,000 yearly. With Shedders creating 100 buddy benches nationally, their benches could facilitate 200,200 conversations per year, providing a perfect seat for the four in five (82%) British people who believe in the power of conversation to make someone’s day better. However, just two in five (42%) would ever strike up a conversation or share a problem with someone they didn’t know – a number that Shedders wish to change as they get people talking. TV icon Timmy Mallett has added his voice and famous mallet to the mission, helping Shedders at Black Park Shed in Buckinghamshire create their bench – though Timmy may have been more hindrance than help, as evidenced by this film. Learn more about DRINKiQ here: https://www.drinkiq.com/shouldertosho... Further information on Men’s Sheds is available by visiting: https://menssheds.org.uk/ About Diageo: With over 200 brands sold in more than 180 countries, our portfolio offers something for every taste and celebration. We are a global leader in beverage alcohol with an outstanding collection of brands across spirits and beer; including Guinness, Johnnie Walker and Baileys. We aim for the highest standards in all that we do, mixing responsibility and reliability with incredible flair. Celebrating life, every day, everywhere. --- Diageo - Celebrating life, Every day, Everywhere. #WeAreDiageo #DRINKiQ #PositiveDrinking #ShouldertoShoulder --- For more great videos, check out our YouTube Channel: / diageo --- Find us on other social channels: Instagram: / diageo LinkedIn: / diageo