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When starting a new business, there are some exercises that we can do to ensure we are building a strong and memorable brand. The first one is the BRAND PROFILE : The Brand Profile is the foundation of your brand´s identity. It defines who you are, what you do ,and what are you trying to accomplish with your business. In this video we go through the different points you should include in a well-defined BRAND PROFILE. 1) Mission 2) Vision 3) Values 4) Voice 5) Purpose 6) Differenciating Factors Read more about our Brand Profile here: https://www.alonso-alonso.com/brandin... Follow us! On facebook / alonsoalonso.consultancy Instagram / _alonso_alonso_ And Pinterest https://www.pinterest.es/alonsoalonso... ............................................................................. All my videos have a very simple production. I record with my MacBook Air. Mine is from 2017 - (works like a charm, amazing investment), however, if you are looking for a new one their latest models are far more powerful and even lighter. https://amzn.to/3u4cjxb The rest of the gadgets are very affordable and portable since I am constantly traveling. You can get all these three things for less than $100 on Amazon. For indoor videos, I use this ring light: https://amzn.to/3bKDffc For sound, I use a Samson GoMic portable microphone and Ankor Soundcore Life earphones. (waterproof and much cheaper than airpods) Link for the mic : https://amzn.to/342ZusD Link for earphones : https://amzn.to/3wn03tk *Affiliate links disclaimer: There are some affiliate links in the description of this video. If you click and buy something, I will get a small commission with no additional cost for you.*