Скачать с ютуб Crystallizing Public Opinion - Edward L Bernays - Full Audiobook - в хорошем качестве

Crystallizing Public Opinion - Edward L Bernays - Full Audiobook -

Crystallizing Public Opinion - Edward L. Bernays - PART I—SCOPE AND FUNCTIONS 00:00 Chapter I. The Scope of the Public Relations Counsel 28:43 Chapter II. The Public Relations Counsel; The Increased and Increasing Importance of the Profession 48:11 Chapter III. The Function of a Special Pleader PART II—THE GROUP AND HERD 58:20 Chapter I. What Constitutes Public Opinion? 1:08:20 Chapter II. Is Public Opinion Stubborn or Malleable 1:18:07 Chapter III. The Interaction of Public Opinion with The Forces that Help Make It 1:30:02 Chapter IV. The Power of Interacting Forces that Go to Make up Public Opinion 1:42:40 Chapter V. An Understanding of the Fundamentals of Public Motivation is Necessary to the Work of the Public Relations Counsel 2:00:03 Chapter VI. The Group and Herd Are the Basic Mechanisms of Public Change 2:08:44 Chapter VII. The Application of These Principles PART III—TECHNIQUE AND METHOD 2:14:32 Chapter I. The Public Can be Reached Only Through Established Mediums of Communication 2:31:40 Chapter II. The Interlappling Group Formations of Society, the Continuous Shifting of Groups, Changing Conditions and the Flexibility of Human Nature are All Aids to the Counsel on Public Relations 3:05:28 Chapter III. An Outlining of Methods Practicable in Modifying the Point of View Of a Group PART IV—ETHICAL RELATIONS 3:15:56 Chapter I. A Consideration of the Press and Other Mediums of Communication in Their Relation to the Public Relations Counsel 3:56:33 Chapter II. His Obligation to the Public as a Special Ple