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In this episode of the Happy Rainmaker video series, Brian Potts, a partner at Husch Blackwell, discusses practical and impactful business development strategies for lawyers at all stages of their careers. Brian emphasizes being consistent, authentic, and the power of relationships. Key insights include: Start early: Business development grows like compound interest—begin building connections early in your career. Be authentic: Focus on activities you genuinely enjoy and connect with others in a way that feels natural. Look beyond lawyers: Many clients come from the business world, not just legal departments—broaden your network accordingly. Own your growth: Brian invests in his own success by hiring coaches and interns to support his business development efforts. Value mentorship: He encourages reaching out for guidance, reinforcing the importance of learning from experienced professionals. Connect with Brian Potts: LinkedIn: linkedin.com/in/brian-h-potts-26914923 Email: Brian.Potts@huschblackwell.com #LegalMarketing #BusinessDevelopment #LawyerLife #NetworkingTips #RainmakerStrategies #HappyRainmaker