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[Turn on English CC] A 2nd-year fashion brand Glowny from exiting a $50,000 deficit to reaching a $5M annual sales You glow differently🐰✨ This is a message by a female fashion brand, Glowny. A story of starting a business from depop, an American version of Karrot, to [Spooning], a reselling shopping mall, all the way to [Glowny], a fashion brand! What was the reason behind quitting [Spooning] that even reached an annual sales of $700,000 in just a day? What were the key strategies of [Glowny] to reach an annual sales of $5M after overcoming a -$40,000 deficit every month? Let's find out the shining story of Glowny's CEO Choi Jane and Director Choi Ji-ho💗 00:00 Introducing Glowny 00:49 A fashion business started in the U.S. 04:29 Spooning, a reselling shopping mall 07:40 Spooning's story of hitting the jackpot and being penniless 09:52 From wholesale marketing to 11:20 Glowny's exponential growth 13:14 Glowny's marketing strategy: Content 15:59 Glowny's growing pains: Blowing customer inquiries 17:53 Why taking care of VIPs is the key for brands 19:53 Business owners that are holding on for dear life 22:22 Glowny in the future