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Behind the Controversy: The Tarte Shape Tape Foundation Launch

In the summer of 2016, Tarte launched the Shape Tape Concealer and it became all the rage across YouTube. Naturally, Tarte wanted to capitalize on its popularity, by expanding the Shape Tape name into foundations. But the product went viral for all the WRONG reasons and it changed the way the industry looked at shade ranges forever. This is Behind the Controversy and it starts right now. Check out the other videos in this series here:    • Behind the Controversy   --------------------------------------------------------- Video Links ‪@jackieaina‬    • Black Girls React to Tarte Shape Tape...   ‪@NymaTang‬    • Tarte Shape Tape Foundation...My Thou...   ‪@Makeupshayla‬    • NEW Tarte Shape Tape Foundation Revie...   @Tarte Cosmetics    • tarte Shape Tape Contour Concealer DEMO   @mannymua    • BEST BEAUTY PRODUCTS OF 2016!   @jaclynhill    • GRWM - Easy Every Day GLAM | Jaclyn Hill   @carlibybel    • HOW I CONTOUR & HIGHLIGHT! | Carli Bybel   @nikkietutorials    • HOW TO GET LONG-LASTING & FLAWLESS MA...   Article Links https://www.bustle.com/p/tarte-shape-... https://www.bustle.com/p/is-tarte-com... https://www.bustle.com/p/when-does-ta... https://www.instagram.com/p/Bd1SjWLHo... https://www.cosmopolitan.com/uk/beaut... https://www.allure.com/story/tarte-fa.... https://www.independent.co.uk/life-st... https://cafemom.com/lifestyle/tarte-d... https://www.allure.com/story/tarte-fo... https://www.popsugar.com/beauty/tarte... https://www.cosmopolitan.com/style-be...   / 953803916419977216   https://www.seventeen.com/beauty/make... Time Stamps 0:00 Intro 1:39 The Beginning - Tarte Shape Tape Concealer 10:15 The Launch 14:35 The Video Responses 26:45 The Aftermath 28:49 Final Thoughts ---------------------------------------------------------------- Curious about my current favorite skincare and makeup products? I've got a bunch for you all in one place! https://shop.howl.me/JenLuv Thanks for subscribing to my channel (https://www.youtube.com/subscription_...) ! I specialize in thorough makeup reviews that give you WAY more than the typical YouTube review including ingredient analysis, close up finger/brush swatches, and MORE! You'll also find What's Up in Makeup on Sunday mornings giving you the most UP TO DATE information about what is happening in the beauty industry, new product releases and MORE! Want to be part of the Collective Brain Elite? Join HERE for $1.99 per month -    / @jenluv   The What's Up In Makeup LIVE CHAT Podcast is now available! You can access it through YouTube or through YouTube Music!    • What's Up in Makeup Live Chat   FTC: This is not a sponsored video. Out-tro Music: Dimples by Oomiee via Epidemic Sound ******************* Want to help out with What's Up in Makeup? Check out our Hunters group!   / wuimhuntersofficial   ******************* Instagram: jenluvsreviews TikTok: https://www.tiktok.com/@jenluvsreview... ******************************* Affiliate Code Save $5 at ColourPop with code JENLUV Save 10% at Alter Ego with code JENLUVS CURRENT SETUP: IKEA Alex Drawers (9): https://go.magik.ly/ml/vr6g/ IKEA Alex Drawers (5): https://go.magik.ly/ml/vr6h/ Main Camera: https://shop-links.co/175469600597672... FAVORITE Lens right now: https://shop-links.co/175469600528644... Lens Adapter for GH5: https://shop-links.co/175469600610752... Best Lights: https://amzn.to/3adDo7B Diffuser for Best Lights: https://amzn.to/2Tarfe5 Good Lights: https://amzn.to/2TuDjaa Vlog Cam(Great Starter for YT): https://amzn.to/2PBgeOm Good Mic: https://amzn.to/2NkeNpR Best Mic: https://amzn.to/2PyJ1FP AWESOME LENSES FOR MY PHONE! : https://shop-links.co/175469600907283... Tripod: https://shop-links.co/175469600821982...