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#thatamazonadspodcast #amazonppc #amazonads ---------- Get your FREE Amazon PPC bid optimizer: https://adlabs.app/ Join your FREE Discord community of Amazon PPC managers: / discord Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/ Get your FREE Amazon PPC Audit: https://forms.gle/vFvMSRAqoHwyadXB9 ---------- CHAPTERS: ========== 00:00 – Introduction 01:37 – Segmenting by Match Type 05:38 – Should the Auto Campaign be split into 4? 07:26 – Is the marginal performance worth it? 11:25 – Segmentation to curtail cannibalization 15:04 – Keyword cannibalization 19:55 – Search term isolation 25:17 – One product, one exact match? 29:53 – No such thing as perfect isolation 31:10 – Go Incognito 32:40 – No need to panic 35:36 – Overlap is okay 37:27 – Final words 37:48 – BONUS: The consolidation conundrum ========== Episode # 72 Join Stephen Noch and Andrew Bailiff on another episode of That Amazon Ads Podcast to discuss the pros and cons of segmenting campaigns by match type. Discover if this strategy can help avoid keyword cannibalization and improve your Amazon PPC performance. Learn about search term isolation and how to implement it effectively. Don't miss this insightful episode on Amazon advertising best practices. ========== 🔗Connect with Stephen & Andrew: Stephen: / stephen-noch Andrew: / andrewbailiff 🎙️Follow That Amazon Ads Podcast: LinkedIn: / that-amazon-ads-podcast Spotify: https://podcasters.spotify.com/pod/sh... YouTube: / @thatamazonadspodcast 👋Closing Remarks: If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to contact us on LinkedIn. Stay tuned for the next episode, next week, same place!