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Lucio Co was born somewhere in the Philippines in 1956. He is very secretive and I cannot find any information on his education background. He started working for his family and in his 30s, he was involved with Oil and Exploration industry. In 1994, he started his own business PureGold Duty Free. Then his business was hit hard by the Asian Financial Crisis of 1998. He took the courage and started his first hypermarket store with his wife Susan in Mandaluyong City. The rest is rapid expansion. He now has about 400 hypermarkets and is a retail tycoon. In between, he also dabbled into many areas such as convenience store Lawson, PBCOM Bank, Hotels, liquors etc. In May 2023, he and Susan Co has a net worth of $1.7 Billion and he is 68 year old. The secret of his success is he targets the lower and middle class of The Phillippines. His company PureGold Price Club have special training, insurance, lowest price to help the sari sari store owners to succeed in retail!