Voice of the customer in product launch | How Paddle connects product features to business outcomes скачать в хорошем качестве

Voice of the customer in product launch | How Paddle connects product features to business outcomes

On this episode, I talked with Danielle Delahunty-James, Head of Product Marketing at Paddle. We covered release tiering, how launches can shift direction, and why clean GTM plans are overrated. Danielle also broke down how Paddle ran enablement for their biggest launch: Paddle Billing and why different teams needed completely different approaches. Here's what stuck with me: → Early, messy feedback beats late, polished plans. → Every feature should reduce risk, reduce cost, or increase revenue. → If support tickets are confused, your positioning wasn't clear enough. About: How to launch On How to Launch, I talk to PMMs about the real, behind-the-scenes work that goes into launching products, coordinating with teams, enabling sales, figuring out messaging, and learning on the fly. Just real people in product marketing doing the work sharing what they've learned. #podcast #productmarketing #howtolaunch