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The Clean Girl Aesthetic has taken over TikTok, Instagram, and YouTube—with its signature slick-back buns, dewy skin, minimalist fashion, and wellness routines. But behind the polished look is a much more complicated story. In this video essay, we explore the hidden truth behind the Clean Girl trend—how it reflects deeper issues of beauty standards, class, privilege, and cultural history. From 1990s minimalism to the rise of quiet luxury and the influence of Sofia Richie, Hailey Bieber, and Bella Hadid, the Clean Girl isn’t just about looking natural—she’s performing effortlessness. But what does it really take to look “clean” in 2024? Expensive skincare, curated routines, and a lifestyle of calm and control that’s only possible for a privileged few. We’ll dive into the pop culture history of the Clean Girl aesthetic, how it connects to old-money fashion, and why we’re drawn to this image in a post-pandemic world filled with burnout, overstimulation, and the pressure to constantly self-optimize. If you’re curious about beauty culture, TikTok trends, aesthetic minimalism, or the intersection of femininity and privilege—this video is for you. Don’t forget to like, comment, and subscribe for more cultural commentary, beauty history, and fashion deep dives every week. Join this channel to get access to perks: / @laurajaneatelier `#CleanGirlAesthetic #QuietLuxury #BeautyStandards #TikTokTrends #PopCultureAnalysis #EffortlessBeauty #Glossier #SofiaRichie #HaileyBieber #OldMoneyStyle #AestheticTrends #VideoEssay #LauraJaneAtelier`