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In this episode of Founders Unfiltered, we sat down with Ramya Chavalii Co founder of Kalaneca, to talk about building a purpose-driven handwoven saree brand rooted in India’s rich artisan heritage. Ramya shares her entrepreneurial journey from working closely with Indian artisans to scaling a craft-based business in today’s fast-paced market. She opens up about the realities of modern entrepreneurship, staying true to cultural values, and creating impact through business. In this episode, we discuss: 1. Women entrepreneurship and leadership 2. The importance of public speaking and owning your voice 3. Managing and growing two businesses simultaneously 4. Preserving Indian craftsmanship while scaling sustainably This episode is a must-watch for founders, creators, and anyone passionate about impact-led businesses, Indian startups, and women-led ventures. Watch till the end for valuable insights and unfiltered lessons from Ramya’s journey. Available now on Spotify as well! Don’t forget to like, share, and subscribe for more honest conversations with founders. #FoundersUnfiltered #NTWRK #WomenEntrepreneurs #HandloomIndia #IndianStartups #ArtisanEconomy #PurposeDrivenBusiness #StartupIndia #womenfounders Chapters: 0:00 Introduction & Context 0:58 How Kalaneca Started 4:27 The Fabric And Manufacturing 6:49 Social Entrepreneurship and Heritage 8:13 The Journey of a Woman Entrepreneur 10:28 Price And Target Audience 12:23 Caring for a Handloom Saree 13:58 Traditional Vs Modern 17:45 From Thread to Saree: The Craft Explained 21:41 Tools, Time & the Weaving Ecosystem 23:00 Rethinking Fashion as an Investment 27:33 The Real Challenges of Building a Purpose Driven Brand 28:16 Keeping Traditions Alive 30:28 Branding, Marketing & Partnerships 33:22 Stage to Success: Building a Second Venture with Purpose 38:20 Advice for Aspiring Women Entrepreneurs 42:37 Empowering Women from Tier-2 & Tier-3 Cities 45:23 This or That