Carnegie | Sustainable Storytelling for Higher Education скачать в хорошем качестве

Carnegie | Sustainable Storytelling for Higher Education

Storytelling plays a significant role in helping institutions of higher education to build and burnish their brand. As we recruit students or faculty, nurture relationships with alumni and donors, and raise awareness and esteem in the community and among our peers, we tell our stories in order to educate, inspire, engage, and move people to action. In this session, we’ll focus on the essential elements of on-brand digital storytelling and how you can build a compelling narratives. Additionally, we’ll provide tools and techniques for maximizing your storytelling efforts across admissions, alumni relations and advancement. You’ll learn how the best stories we tell are the ones we tell together. Speaker: Voltaire Santos Miran, EVP, Web Strategy, Carnegie