Experiential Retail is Key to Attracting Younger Consumers — Bruce Findlay, Landsec — Ep. скачать в хорошем качестве

Experiential Retail is Key to Attracting Younger Consumers — Bruce Findlay, Landsec — Ep.

Guest: Bruce Findlay, Managing Director at Landsec | (ex-Diesel, Calvin Klein, Tommy Hilfiger) Host: Arthur Zaczkiewicz, Director of Content, Corner of Fifth | (ex-WWD) This episode serves as a strategic masterclass for retail leaders navigating the "new normal." The conversation moves beyond the cliché of "retail is dying" and instead focuses on its scientific evolution. Findlay provides high-level insights into how Landsec (one of the UK's largest real estate entities) is repositioning physical spaces. Key Strengths: The "Human" Element: Findlay’s point that "positive shopping experiences are often less memorable than negative ones" is a crucial takeaway for C-Suite leaders focusing on customer retention. Actionable Data: The shift from "accidental" retail to a data-driven, scientific approach is highlighted as the primary barrier between legacy brands and future-proof ones. Post-Pandemic Realism: The episode avoids toxic positivity, acknowledging the non-linear shopping journey and the necessary "death" of outdated department store models.