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Meet Melissa Olson of Penflora Designs, a Bay Area floral studio and lifestyle shop that reflects her love of nature, the garden, and local blooms At Penflora, sustainable floristry meets thoughtful design. Founder Melissa Olson recently hosted me for a book-signing event at her Bay Area shop where we celebrated the publication of The Flower Farmers and enjoyed her beautiful floral design demonstration. It was one stop during a full weekend of floral, garden, and book events and you’ll love joining me on a tour through Melissa’s Slow Flowers-centered business. She founded Penflora in 2017 as a design studio that has expanded into a beautiful retail shop in Burlingame, just south of San Francisco, where the goods are curated and selected for the flower lover. After my reading and short introduction The Flower Farmers, Melissa demonstrated a seasonal arrangement complete with foraged garden elements and locally-grown blooms. It's the perfect inspiration for autumn and I know you’ll connect with Melissa and her story. Last week, you learned from two Bay Area herb lovers who hosted a book event at Morningsun Herb Farm. Today, you’ll learn from Melissa Olson, owner of Penflora, a design studio and lifestyle store in Burlingame, California, just south of San Francisco. I’ve met Melissa on a few occasions, including at the Slow Flowers Summit in 2021 when it took place in her backyard at Filoli historic home and gardens, and in Seattle when she traveled here to join the design workshop with Shane Connolly a few years ago. But I’ve been wanting to spend more time getting to know her and more about her path to florals. When I knew I would be in the Bay Area for a weekend of book events, I reached out to schedule an interview for this podcast. That turned into Melissa suggesting we hold a book-signing in her shop. We both managed to achieve our goals and today, you’ll meet Melissa, join me on a tour of Penflora, and learn about her business model. Growing up surrounded by nature and parents who loved to entertain, Melissa developed a deep appreciation for how plants and flowers can transform a space, whether in a garden, a vase, or as part of a thoughtfully designed interior or table scape. Melissa says she loves layers! Penflora specializes in bespoke floral designs and is home to a unique and relaxing boutique where nature meets design through sustainable floristry and an offering of curated items and gifts. There’s a fabulous mix of vintage and contemporary items for gift giving and the home. It’s filled with a residential-style ambiance that enhances workshops, private parties, and (of course) shopping. Melissa studied landscape design at Filoli, and she continues to provide commercial and Residential plant and floral design work for events and clients as a service of Penflora. The interview begins with a tour of Penflora, followed by Melissa’s design demonstration. You’ll want to check out the video replay on our Slow Flowers YouTube channel or in our show notes for Episode 738 at slowflowerspodcast.com. Let’s jump right in and welcome Melissa to the Slow Flowers Podcast.