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In this powerful episode of The Founders Circle, host Praween Kr sits down with the founder of a leading sexual wellness brand to uncover the reality of building a D2C business in one of India’s most taboo industries — sex toys and intimate wellness. ---------------------------------------------------------------------------------------------------------------------------------------------------- TimeStamp: 0:00 – Customs Seized My Products (and What Happened Next) 2:00 – How a ₹10 Lakh Business Started from a Taboo Industry 4:30 – Then vs Now: How the Market Has Changed in 10 Years 6:50 – Step-by-Step: How to Source Products from China 10:30 – Real Cost of Importing: The Hidden 1.5x Rule 13:00 – Legalities, Store Setup & Dealing with Indian Authorities 17:00 – Why Payment Gateways & Ads Don’t Work for This Category 25:00 – Scams, COD Problems & Fake Websites 33:00 – Made in India? The Truth About Manufacturing & Patents 1:00:00 – Future of the Sexual Wellness Industry in India 🔥 What You’ll Learn: – How to start a sexual wellness or sex toy brand in India legally and ethically – The product sourcing and manufacturing challenges nobody talks about – Bribe and factory issues in sourcing sexual wellness products – Marketing challenges on Meta and Google for “sensitive” categories – Building trust, brand positioning, and breaking taboos in Indian culture – Future of sexual wellness and opportunities for new founders 🧩 Whether you’re a D2C founder, investor, or curious about the booming sexual wellness market in India, this conversation gives you deep insights, strategies, and founder-level learnings you won’t find anywhere else. 🎙️ Hosted by: Praween Kr, Founder of The Founders Circle and serial entrepreneur behind multiple 8-figure D2C brands. #SexualWellness #D2CIndia #StartupIndia #SexToysIndia #WellnessStartup #Entrepreneurship #FoundersCircle #EcommerceIndia #BrandBuilding #IndianStartups #TabooToTrend Welcome to The Founders Circle (TFC) – a podcast where we bring real stories, struggles, and playbooks from India’s most inspiring entrepreneurs, D2C builders, and changemakers. 🚀 In every episode, we break down: ✅ How founders started from scratch ✅ The struggles and mistakes behind the journey ✅ Playbooks for the first 10 customers and scaling up ✅ D2C opportunities you can explore today ✅ Lessons for anyone in their 20s planning to start a business 🎙️ About TFC The Founders Circle is a one-stop hub for startup knowledge—designed for 20-somethings who dream of building businesses. We uncover raw founder journeys, D2C strategies, and industry insights so you can learn, copy, and build. 👤 About the Host – Praween Kr I’m a first-generation entrepreneur with over 10 years of experience in building and scaling D2C brands. Co-founder of Young Trendz, The Coco Love & WeLabel – scaled to ₹20Cr+ annual revenue (bootstrapped). Founder of GeoWeb, a digital studio helping brands with Shopify/Framer websites, CRO & marketing automation. Board Member at NIFT Chennai’s Entrepreneur Cell, mentoring hundreds of aspiring founders. Recipient of the Aatma Nirbhar Bharat Award & Young Achievers Award by the Textile Export Association of India. Through TFC, I want to break the myth that startups are easy, and give young founders the real playbooks to start and scale their dreams. 💡 Keywords startup podcast india, business podcast india, d2c podcast, entrepreneur stories india, founders podcast, startup success stories, build d2c brand, indian startup journey, startup struggles india, the founders circle podcast, tfc podcast india, praween kr podcast