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In this episode of Naming in an AI Age, NameStormers Director of Ops Ashley Elliott and CEO Mike Carr discuss a viral incident involving an influencer named Cierra Misst, who claimed PepsiCo sent her a cease and desist letter after rebranding their lemon-lime drink Sierra Mist to Starry. They clarify that while she alleged Pepsi let the trademark lapse, this was misleading; PepsiCo still owns the Sierra Mist trademark, as confirmed by the USPTO. Mike emphasizes the importance of maintaining trademarks in a crowded market, especially with AI creating similar names, and notes that trademarks can coexist across industries if they don't cause consumer confusion. They also recommend consulting a trademark attorney for portfolio management and stress the need for fact-checking claims in today's viral news landscape. / @namestorming https://www.namestormers.com/ 00:00 - Introduction 00:10 - The Sierra Mist Rebranding 01:16 - Clarifying Copyright vs. Trademark 04:10 - Lapsing Trademark Rights 05:14 - The Value of Trademarks 06:43 - Classes of Goods and Services 07:54 - Renewing Trademarks and Legal Strategies #sierra #pepsico #trademarklaw #viralcontent #socialmediainfluencers #branding #marketing #viraltiktok #ai #naming #trends #pepsico #SierraMist #trademarklaw #CopyrightVsTrademark #rebranding #viraltiktok #USPTOLookup #factchecking #NamingInAI #socialmediainfluencer #brandstrategy