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These twin dentists from Libya had no connections. No outside funding. And still built a 9-figure empire by reinventing the most boring industry in the UK. In this episode, the legendary Twin Dentists reveal how they transformed a dusty, outdated profession into a consumer-first juggernaut — using nothing but content, systems, and discipline. From 5 years of self-improvement in silence to scaling clinics and building a direct-to-consumer aligner brand, this is a masterclass in building legacy, not hype. We talk: Why they turned down $1M+ investors Their 3-part framework for attracting top-tier talent How they went from gym-rats to running a 100+ person team The power of storytelling + strong hiring culture to build a real brand This might be the most valuable business episode we’ve ever dropped — especially if you’re in this for the long-term. Get a pen and paper out, because this will save you 10 years in business. 👉 Smash the like, drop your thoughts in the comments, and hit subscribe so you never miss an episode like this again. 00:00 - Intro 01:20 - From gym rats to dentistry empire 03:45 - Why they rejected investment offers 06:10 - The biggest problem in UK dentistry 09:30 - How they bootstrapped a DTC aligner brand 12:00 - Creating a consumer-first dental experience 15:45 - Scaling clinics while keeping service elite 18:30 - The power of storytelling + media in boring industries 21:00 - Building a brand that attracts top-tier talent 24:10 - Their 3 rules for hiring A-players 27:00 - Ibiza off-site, private jets & employer branding 29:30 - Keeping staff motivated with vision + equity 32:45 - Why they prefer slow, profitable growth over hype 36:00 - The biggest hiring mistakes founders make 38:15 - Running lean ops before delegation 40:30 - Advice for people starting in unsexy industries 43:00 - What they'd do differently if they had to start again 45:15 - Hassan's strengths and weaknesses 52:57 - Hassan's thoughts on them 55:30 - Being optimistic 59:39 - Hussain's strengths and weaknesses 1:04:00 - Hussain's thoughts on them 1:06:00 - How they got their mentor 1:08:00 - What's their goal? 1:12:40 - Final thoughts