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In this episode of IP Goes Pop! Fellow Volpe Koenig Shareholder, Michael Berkowitz, joins Michael Snyder to talk about how people try to trademark phrases found in popular culture. Michael Snyder and Michael Berkowitz discuss examples of when a famous celebrity (or athlete or politician or reality show star) blurts out a funny or interesting word or phrase that catches the public’s attention-- and the subsequent trademark madness that may follow. For full show notes with resources please visit: www.vklaw.com/podcasts-ip-goes-pop-ep5-ip-trademarks-catchphrases Timestamps: 00:47 Introduction, Trademarks that capture the public’s attention 01:26 Famous Catch Phrases and Slogans 03:31 Intent-to-Use Trademark Applications 05:08 “Philly Special” 'NFL 100 Greatest' No. 10: The Philly Special 07:20 “Let’s Get Ready to Rumble” “Millions to be Made with Your Words” 09:33 “Three-Peat” “Pat Riley's 'Three-Peat' Trademark” 12:37 “Bam!” Bam!: How Emeril Lagasse Invented a Cooking Catchphrase 15:46 “That’s Hot.” 'That's Hot,' Paris Hilton's Famous Catchphrase Was Not Hers At All 18:35 “Rise N Shine” “Kylie Jenner’s viral ‘rise and shine’ TikTok meme led to merchandise and a trademark application” 21:16 More Examples of Trademarking Popular Words and Phrases 25:04 “Is it still possible for people to try and monetize words and phrases?” 25:55 Consumer Confusion/Likelihood of Confusion 👉Stay Connected with IP Goes Pop! Request episode topics and share your feedback with us using the handle @volpeandkoenig on: Facebook [ / volpekoenig ] Linkedin [ / 96272 ] Twitter [ / volpeandkoenig ] Instagram [ / volpeandkoenig ]