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Every business is different in the route it takes to get in the hand of its customers. Most businesses consider that word of mouth is the most effective method of marketing. This model considers six potential routes to market and then a plan to meet the connectors online and off through strategic networking. Another tea break tip from The Hidden Edge on how to use business models and tools to help you manage your growing business. You can download the templates from The Hidden Edge website. Do share your stories there too. I am building a portfolio of small business case studies and would love to include examples of what has worked well for you. If you'd like to do the full course - check it out on Udemy: https://www.udemy.com/course/strategi... and please do email me if you would like a discount code. Alternatively you can find me ... Website: https://thehiddenedge.co.uk/ Facebook: / thehiddenedge LinkedIn: / the-hidden-edge Twitter: / thehiddenedge Podcasts: https://anchor.fm/thehiddenedge email: laura@thehiddenedge.co.uk Fair Use Copyright Disclaimer: This is an educational not for profit production. Copyright Disclaimer Under Section 107 of the Copyright Act 1976, allowance is made for fair use for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favour of fair use