Changing the Perspective of a Game Provider - From a Single Product to a Player Journey скачать в хорошем качестве

Changing the Perspective of a Game Provider - From a Single Product to a Player Journey

Sergey Shulgin, Chief Gaming Content Officer at SoftConstruct, joins us on The Huddle. Sergey discusses their approach to game development at Pascal Gaming, focusing on the balance between quantity and quality of games, the importance of player engagement metrics, and strategies for enhancing operator revenue. They also touch on the significance of branding and the company’s evolving relationship with partners in the B2B space. 🎮 Increasing game frequency to meet player expectations 📈 Balancing quantity and quality for operator revenue 🤝 Evolving B2B relationships for mutual success 🌟 Refreshing brand identity to enhancing player experience 00:00 Intro 00:58 Sergey’s role at Pascal Gaming 02:02 Strengths and challenges of multiple brands 02:58 Viewing games as a journey for players 05:14 Increasing revenue: quantity vs quality 09:23 Importance of game release frequency 12:12 The balance of developing proven games 16:00 Unique features in a crowded marketplace 16:57 Improving metrics for operator success 18:00 Optimising customer engagement through incremental changes 19:08 Enhancing B2B partnerships for operator growth 20:08 Closing the gap with external industry standards 23:40 Future plans for Pascal Gaming in 2026 24:43 Brand refresh and upcoming game releases