Marketing Role - To Freelance, Outsource, or Offshore? скачать в хорошем качестве

Marketing Role - To Freelance, Outsource, or Offshore?

In this webinar Ian Christie, CEO of BOMA, and Scott Findlay, CEO of The Back Room, what no longer works for accountants’ marketing, what does work now, and how to be more strategic and authentic in your messaging while staying consistent over time. They then cover the pros and cons of doing marketing in‑house versus using freelancers, outsourcing or offshoring, and shows you how to choose the right blend of local, automated, and offshore support so you can scale efficiently and profitably. This session is designed to help accounting firm leaders decide how to resource their marketing function and get better-fit clients, without burning partner time.