NextM 2025: The Canopy Effect скачать в хорошем качестве

NextM 2025: The Canopy Effect

Over 220 senior marketing leaders joined us for our NextM event in Dubai and stepped 'beneath the canopy' and explored a groundbreaking new reality for our industry powered by AI; a world where media and marketing is a living, breathing ecosystem – a thriving 'canopy' where every element of media, marketing, measurement and more, is interconnected, symbiotic, and driving exponential growth. Our lineup of 21 speakers, hailing from 10 countries, didn't just speak about the future; they unveiled it. Across seven thought-provoking sessions, our audience... 🧠 Discovered the power of AI as the central nervous system for media operations, unifying creative, media, and strategy for unprecedented efficiency. 🤝 Explored a future where customer engagement embraces shared decision-making, building trust by empowering customers. 🤳 Learned to influence choice earlier by prioritizing long-term brand priming and building consumer bias. 👉👈 Transformed passive viewers into active participants by connecting touch points across the canvas. 💰 Understood the true value of the entire media canopy, shifting focus to collective impact and shared KPIs over siloed performance metrics. 🧮 Built a holistic, future-proof measurement strategy that combines execution, experimentation, and evaluation to capture the full picture of growth. 🦾 Witnessed revolutionary robotics radically compressing the media supply chain, unlocking new frontiers of creative potential in production. Events like NextM truly showcase the power of collaboration, and we'd like to extend our sincerest gratitude to our phenomenal speakers for their vision and inspiration, and to our invaluable partners whose support made this groundbreaking morning possible. The buzz, the insights, the sheer potential for what's next, was palpable. Relive the most impactful moments and see The Canopy Effect in action in our wrap up video below 🎬 Stay tuned! We'll be sharing more deep-dive insights and behind the scenes content in the coming weeks. The conversation has only just begun. #NextM #TheCanopyEffect #ArchitectingTheFuture #MediaEcosystem #MarketingInnovation #AI #WPP #FutureOfMedia #MENA