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In this episode of iNNOVATION Insights, Dr. Eulanda Sanders sits down with Barbara Salopek, MBA, MS — Innovation Strategist, TEDx Speaker, Founder of Vinco Innovation, and author of Future-Fit Innovation. Barbara shares why most AI and innovation initiatives fail — and it is not because of technology. It is because of people, culture, and leadership. Drawing from 20+ years of international innovation leadership across Europe, Barbara explains why innovation must work on three levels: • The individual • The team • The organization Skip one, and the transformation stays superficial. ⚫In this conversation, you will learn: • Why innovation is a marathon, not a sprint • The hidden human blocks that stall AI adoption • How functional fixedness limits creativity • Why psychological safety is essential for transformation • The role of diversity in driving better innovation outcomes • Why leadership alignment determines success or failure • How to build an innovation muscle bottom-up and top-down Barbara also shares her journey as a female founder building a global innovation consultancy from scratch — and what it truly takes to tolerate uncertainty and lead through complexity. If you are a business leader, academic, entrepreneur, strategist, or executive navigating AI, sustainability, or culture change — this episode will challenge and equip you. Innovation is not a department. It is a system. ⚫Connect with Barbara ◾LinkedIn: / barbara-salopek ◾TikTok: / barbaraceovinco ◾Vinco Website: https://vinco.no/ ◾Personal Website: barbarasalopek.com/ ⚫Timestamps: 00:00 Welcome and Guest Intro 01:30 Global Experience and Innovation 02:52 Entrepreneurial Roots 04:27 Wearing Many Hats 06:25 Why Write Future Fit 09:38 Leadership Buy In and Culture 13:41 Creativity and Safety 16:23 Functional Fixedness Explained 19:58 AI Needs Deep Knowledge 24:41 AI Risks Data and Bias 25:44 AI Hiring Bias Risks 26:30 Diversity Fuels Innovation 27:52 Psychological Safety Matters 28:57 Innovation Takes Time 30:42 Building a Business Solo 33:01 Advice for Women Leaders 35:26 Hard Truths of Innovation 37:02 Turning Point Try New 38:33 Everyday Innovation Steps 39:18 Teams and Safety Check 40:37 Culture Shapes Safety 41:59 Fight Stagnation Ask Why 43:08 Defining Innovation Value 45:14 Where to Find Barbara 46:14 Final Takeaways and Thank ⚫Subscribe to iNNOVATION Insights News https://www.innovation-and-insights.c... ⚫iNNOVATION Insights - https://www.innovation-and-insights.com/ ⚫Links / innovation-insights-us / innovation-insights-academics / innovation-insights-podcast / innovation-insights-professional-services / innovation-insights-future-pathways / innovationinsights.us / innovationinsights.global / innovationandinsights / innovation.insigh / @innovationinsights-2023 https://x.com/INNO_Insights ⚫Connect with Eulanda Sanders, PhD: ◾LinkedIn: / eulandasanders ◾Facebook: / eulanda.sanders.5 ◾Instagram: @YoSanders ◾TikTok: @yosand ◾X: @EulandaSanders ⚫Download a Free Copy "10 Tips to Tell Your Career Story" https://innovation-insights.mykajabi.... ⚫Collaborations & Partnerships Email: innovate@innovation-and-insights.com ⚫Visit the iNNOVATION Insights Store Discover exclusive gift items, empowering gift cards, transformative seminars and workshops, and free creative coloring pages. https://www.innovation-and-insights.c... ⚫Visit the iNNO INSIGHTS Store on Red Bubble https://www.redbubble.com/people/Inno... ⚫Subscribe to our YouTube channel /@innovationinsights-2023 #BarbaraSalopek #FutureFitInnovation #LeadershipDevelopment #AIInnovation #PsychologicalSafety #WomenInLeadership #SustainableInnovation #OrganizationalTransformation #innovationinsights