An Introduction to Marketing for Engineers скачать в хорошем качестве

An Introduction to Marketing for Engineers

This webinar will focus on an initial introduction to the basic principles of marketing of engineering products, plant and machinery, and of capital projects. With the inevitable constraint on advertising budgets, Christopher Simpson will explore how limited resources can best be utilised to maximise returns. Join the webinar to find out more about: The vital importance of an effective Market Information System (MIS) and how the information is generated and maintained and used. The key role of sales engineers, and how they are managed and motivated, is emphasised. How much value can be gained from industry exhibitions and trade shows. The key issue of limited resources for engineering studies, proposals, cycle time calculations, quotations and tenders is discussed. At the heart of each of these points will be the establishment of trust and confidence between buyer and the seller as this is fundamental to each part of the marketing and sales process. The webinar will also make reference to export markets and how they can be developed. Finally, IMechE Management Group Vice-Chair Tim Podesta will share his story of leading the shaping of the business case and marketing basis for a UK Gas Marketing business to industrial customers in the UK. Christopher Simpson Managing Director Simpson Associates Tim Podesta Vice-Chair IMechE Management Group