Superlative: Jose & Anita Salas of Santurce Collection on Trust, Culture, & Building Watch Community скачать в хорошем качестве

Superlative: Jose & Anita Salas of Santurce Collection on Trust, Culture, & Building Watch Community

On this episode of Superlative, our host and aBlogtoWatch founder Ariel Adams speaks with Jose and Anita Salas, founders of Santurce Collection, about their journey from passionate collectors in Puerto Rico to launching their own enthusiast driven watch brand. Drawing from years of experience attending boutique events and building community gatherings, they share how hospitality, trust, and belonging became the foundation of their philosophy. Together they dive into why watches are not inventory but stories, and how every sale is rooted in long term relationships rather than short term transactions. The conversation explores the rise of microbrands, the disconnect between large Swiss brands and collectors, and why community based accountability keeps smaller brands honest on pricing and quality. Jose and Anita also discuss the realities of self financing a watch company, designing from scratch, and building a brand identity tied to Santurce and Puerto Rican culture. It is an honest look at what it means to create watches for friends first and customers second, and why authentic connection remains the most powerful force in modern watch collecting. Follow the Santurce Collection: Instagram -   / santurcecollection   Personal Instagrams -   / thetimeofman     / thetimeofwoman   Website - https://santurcecollection.store/ SUPERLATIVE IS NOW ON YOUTUBE! To check out Superlative on Youtube as well as other ABTW content: YouTube -    / @ablogtowatch   To check out the ABTW Shop where you can see our products inspired by our love of Horology: Shop ABTW - https://store.ablogtowatch.com/ To keep updated with everything Superlative, aBlogtoWatch Weekly, and aBlogtoWatch, check us out on: Instagram -   / ablogtowatch   Twitter -   / ablogtowatch   Website - https://www.ablogtowatch.com/ If you enjoy the show please Subscribe, Rate, and Review! **YouTube Monetization ID for Copyright Material From PremiumBeat.com: LI6EYVBDPR8ZVNC2