The Bento Shop's Great Leap - The Reason is the Three-Sword Style Broadcast on LBS on March 20, 2... скачать в хорошем качестве

The Bento Shop's Great Leap - The Reason is the Three-Sword Style Broadcast on LBS on March 20, 2...

Kumamoto City. In this city, there is the third largest restaurant company in Kyushu. That is Hirai Bento. With 120 stores in Kumamoto Prefecture, Hirai has sales volume second only to the family restaurant Joyfull and Tonkotsu Ramen Ichiran. Hirai operates more than 200 stores in Kyushu. When you enter the store, you will see rows of bentos and prepared foods! Customers say, "It's cheap and the portions are large," and "There's a wide selection so you'll never get bored." The price of the bentos is in the 500 to 600 yen range. The freshly made bentos that are cooked in the store after an order is placed are popular. The most popular is the "Jinshin Nanban Bento," which is cheap and filling. There are also many prepared bentos for people who don't have time. Hirai has developed more than 100 types of prepared foods so far. Chikuwa salad, which is potato salad inside a chikuwa. It sells 7,000 pieces a day and has become the soul food of Kumamoto residents. Hirai's strength is its "three swords" when it comes to food. Hirai's Morishitabe general manager: "We have bento boxes, an eat-in corner where you can eat in the store, and you can also buy cup noodles, snacks, and drinks like at convenience stores and supermarkets." The store has three areas: the bento and deli corner, the cafeteria, and the food section. The space next to the bento and deli corner is the cafeteria. They offer udon, curry, rice bowls, and more. Hirai was originally founded as a deli. Since the 1980s, it has taken on its current form in response to customer demands in the midst of competition with family restaurants and convenience stores. Hirai's president, Hirai Koichiro: "As the times have changed, rivals (such as convenience stores) have appeared, and convenience has been demanded, and customers have requested places to eat, and the three just happened to come together." Even if the cafeteria corner is full, you can buy freshly made bento boxes and eat them outside the store. By continuing to respond to customer demands, Hirai has continued to grow while other bento shops have been pushed out by convenience stores, thanks to this three-pronged approach to food. Sales have grown 1.4 times compared to 10 years ago, to 18.8 billion yen. President Hirai has always valued and listened to the voices of customers more than anyone else in the company. This is a survey that conveys the voices of customers from each store to the president. President Hirai Koichiro: "This is a scolding postcard (from a customer)." "The salt is in the same container as the pepper, and there is no indication. It ruined the champon." The president receives 200 surveys every month. He reads through them all and provides feedback on issues to each store. This store in the downtown area is 70% female customers. Based on the survey, we created an eat-in space exclusively for women. We will explore new formats that are different from the suburban stores. Hirai aims to have 500 stores, almost double the number in four years. The key is to reflect the customer's requests in the store design while sticking to the three-sword style of food.