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insurance is changing fast. Rates are up nearly 50% in the last 2–3 years, major carriers are leaving the state, and many drivers and homeowners are struggling to find affordable coverage. In this episode of Based Business, Parker McCumber sits down with Jacob Johnson, known as “Jacob Insures Utah” and The Financial Ginger, to break down: • Why Utah auto and home insurance premiums have surged • How hurricanes in Florida and wildfires in California impact Utah rates • Why some insurance carriers are refusing new business • What reinsurance is and why it matters to you • How often you should shop your insurance (and with how many agents) • The truth about insuring exotic and luxury cars • Why young drivers and certain vehicles cost more • How umbrella policies protect business owners and real estate investors • What to do immediately after a car accident • Why calling your agent early can save you thousands If you’re a Utah homeowner, business owner, real estate investor, or driver wondering: “Why did my insurance go up?” “Should I switch insurance companies?” “Do I need an umbrella policy?” “Is my liability coverage high enough?” “Can I insure a Porsche or McLaren affordably?” This episode gives you clear, practical answers. Jacob explains how insurance companies evaluate risk, how liability limits actually protect your assets, and why simply choosing the cheapest policy can cost you far more long term. For entrepreneurs and high earners, this conversation is critical. If you own rental properties, run a business, or have significant assets, inadequate liability coverage can financially ruin you after one major accident. Insurance may not be exciting. But misunderstanding it is expensive. Watch this before you renew your policy. Connect with Jacob Johnson: Search “Jacob Insures Utah” or “Financial Ginger” on social media. Subscribe for more episodes on entrepreneurship, risk management, leadership, and building real wealth the right way. 00:00 The Insurance Guy 02:46 Meet Jacob Johnson 04:40 Why Rates Are Rising 08:14 Reinsurance Explained 11:47 How Often To Shop 13:23 Monetize Your Life 14:48 Exotic Car Hacks Win 24:44 Supercar Insurance Myths 27:09 What Drives Exotic Rates 30:48 Convincing The Underwriter 32:10 Why McLarens Get Totaled 34:57 Scout Motors Debate 36:12 Vintage Car Insurance Hacks 38:15 Low Miles and Scarcity Equals Profits 42:29 Real Estate Demand Premiums 45:34 Entrepreneur Liability Limits 47:33 Umbrella Policy Real Claims 53:01 When To Call Your Agent 55:46 Accident Proof Police Reports 01:00:14 Full Coverage and Filing Claims 01:02:09 Switching to Business Growth 01:03:11 Podcasting for Referrals 01:07:45 Views vs Revenue Metrics 01:12:19 Omnipresence Content Funnel 01:16:08 Organic Marketing Consistency 01:20:22 DM Discipline and Engagement 01:24:41 Dream Guests and Client Trust 01:26:08 Mission and Contact Info