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Dropping money on LinkedIn Thought Leadership Ads that get a ton of engagement but bring in zero pipeline? In this week's KlientBoost Kitchen, Patrick runs through his strategy on how to transform thought leadership content into actual revenue using LinkedIn ads. You'll learn the 3-step framework for selecting high-performing posts, strategic campaign layering to build brand AND generate leads, and advanced tracking methods to measure real ROI. Patrick also walks through the actual Thought Leadership Ads campaign setup that KlientBoost uses as its cheapest acquisition channel that's generated multiple closed/won deals. This episode covers: → The 3 criteria for selecting revenue-generating posts → Strategic layering approach for brand + lead generation → Advanced attribution tracking methods (free & paid) → KlientBoost's "Working the Room" campaign strategy for buying committees → Live LinkedIn Thought Leadership Ads campaign walkthrough with actual settings Perfect for B2B marketers looking to maximize their LinkedIn advertising ROI beyond vanity metrics. Bon appétit 🤌 ⸻ Timestamps: 0:00 Why LinkedIn post reach doesn't equal revenue 1:00 How to choose the right posts for LinkedIn Thought Leadership Ads 4:01 Strategic Campaign layering (brand + revenue approach) 8:30 Using leading vs lagging indicators for tracking & attribution 13:04 Advanced attribution tools to measure results 17:00 KlientBoost's "Working the Room" Campaign to target buying committees 20:00 LinkedIn Thought Leadership Ads campaign walkthrough with actual settings ⸻ Marketing analytics tools mentioned in this episode: DreamData: https://dreamdata.io/ (data-driven attribution) Primer: https://www.sayprimer.com/ (third-party audience targeting) LinkedIn Revenue Attribution Report (free - built into LinkedIn) ⸻ We hope you enjoyed this episode of KlientBoost Kitchen! As always, be sure to like and subscribe (and tell a friend!) 📋 Get your free KlientBoost Marketing Plan backed by real client data → https://hubs.li/Q03yZvBJ0 🧑🍳 Grab more KlientBoost Kitchen recipes from Season 1 → • KlientBoost Kitchen | Season 1 🤝 Connect with Patrick on LinkedIn → / patrick-james-cumming 👀 Are you our next KlientBoost Kitchen guest? Pitch us! → https://hubs.li/Q03xq_PT0