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How Ghost Town Oats Used Its Community To Drive Success in Business. ► Free Shopify Trial: https://utm.io/yt_podcast_trial ► SUBSCRIBE to our channel: https://utm.io/uhw53 People are dying to get their hands on Ghost Town Oats- a special plant based milk blend created by baristas. Michelle Johnson, award winning barista and Ezra Baker, certified Q grader joined forces with Eric Grimm to address the crucial gap in the plant-based beverage market. They raised over $200,00 through equity crowd funding and sold out six months worth of product in just eight weeks. In this episode of Shopify Masters find out how you can gain community support and create social change through entrepreneurship. ►Want to support Ghost Town Oats .... Check out their store: https://utm.io/uhBxe ____________________________________________________________ Here’s what we will cover in this interview: 0:00 Intro 1:07 Storytelling strategies for building authenticity through personal experience 4:30 Qualities of successful entrepreneurs and business partnerships 8:53 How to execute a business plan 11:16 Tips for developing your first product 14:20 The business plan behind a sold out product 16:25 Make a splash with your business launch 16:55 Equity Crowdfunding Do’s and Don’ts 19:23 The power of manifestation as an entrepreneur 21:41 The hardest part of entrepreneurship 25:13 What community first actually means in business 27:35 Plans for scaling nationally 30:11 Why Shopify is a fit for Ghost Town Oats #shopify #shopifymasters #shopifypodcast